Sahara Computers is a 100% owned subsidiary of Sahara Computers Technology Group. At annual sales of R3 billion and a staff complement of 200 trained professionals, and a BB-BEE compliance rating of level 7, Sahara Computers is one of the largest independent Information Technology distributors in Southern Africa, headquartered in Midrand, Gauteng, with offices located in Durban, Cape Town, Port Elizabeth and Mozambique.
The company started its operations in South African in 1997 and took on the name Sahara in 2000. The company which has naming rights at Durban's Kingsmead oval and Cape Town's St George's Park, was the country's number one laptop brand in 2006.
Its core business is of being a conduit through which the technology offerings of some of the world's major IT producers is made available to over 6 000+ channel partners.
Sahara Computers sells to more than 7,000 customers, who are resellers to end users of all sizes, including small and medium-sized business, large enterprises, educational institutions, government agencies and consumers. The company is a single point of purchase for resellers providing access to a vast array of technology products, including networking devices, server and storage hardware, notebooks and desktop computers, printers, scanners, HD Televisions, cameras, peripheral products and accessories, power devices, operating systems and security, business intelligence and other productivity software applications.
These products are offered in conjunction with a comprehensive range of services, including innovative financing, technical training and industry events, along with scores of business development programmes that are designed to help reseller operate in their business more efficiently. As an authorised and exclusive distributor of many leading vendors, these products are distributed under agreement from the manufacturers of leading brands such as: ADATA, BenQ, CREATIVE, Canon, Dell, Fondi, Genius, Hp, Intel, LEXMARK, LG, McAfee, Microsoft, SanDisk, Toshiba and WD
In the PC and laptop market, Sahara Computers has a 30%-40% share of the dealer-based market and 10%-12% of the retail market. The retail division supplies products to large national chain stores and addresses the growing sectors of the market with price competitive offerings. Retails stores in this category include Edcon through CNA and the JD groups whose retail brands include Bradlows, Joshua Doors, Electric Express, HiFi Corp, Incredible Connection, and Best Electric amongst others.
Sahara Computers is on a growth part to become a R5 billion company in 3 years, No.1 ICT solution provider in the country, connecting brands with consumers.
Product and Good Performance
The core of Sahara's Computers performance is in its astute and dedicated people, products that are of the highest quality in performance and durability, and excellence in being the best supply chain partner in the ICT industry, making Sahara Computers a reputable and successful organisation that is at the forefront of innovation.
Sahara Computers has an on-going sponsorship and corporate social investment programme that reinforces its strategic commitment to youth and sports development, both at provincial and national level. As part of this programme, the company regularly donates computers to schools in rural areas throughout South Africa in order to provide as many learners as possible with equal access to information and communication technology. Sahara Computers has a goal to contribute to the development of South Africa to benefit from the countries financial and knowledge based growth.