Leisure



Industry Overview

South Africa is widely regarded as one of the fastest-growing leisure, business and travel destinations in the world and, as a result,the leisure sector offers many opportunities for investors. With the FIFA World Cup in 2010 having put the country firmly on the tourism map - and with Cape Town currently holding the title of World Design Capital - this is a sector to watch.

Unlike some of the other industries and sectors in which Oakbay operates, the real estate and leisure sectors are highly diversified,and different offerings cater for different niches that include eco-tourism, adventure tourism, sports tourism and cultural tourism.

Government has therefore earmarked tourism and leisure as a growth sector, and aims to increase its contribution to the South African economy to R499 billion by 2020 off a base of R189.4 billion in 2009.

Despite tough economic conditions this is a sector that continues to grow, and 8.3 million foreign tourists visited the country in 2011. Local tourists are a significant market too, accounting for 52% of total tourism consumption (source: SouthAfrica.info).

Labour-intensive and with a supply chain that links across many other sectors, tourism and leisure is a priority in government’s planning and policy development framework, and has been identified as one of the six job drivers in the New Growth Path framework.

As real estate and leisure offers many opportunities that are aligned to Oakbay's business and social development objectives, the company is currently expanding into these sectors. It is, for instance, a shareholder in the V&A Waterfront in Cape Town and, amongst other investments, has a stake in Clifftop Lodge in Welgevonden,a national conservation area in Limpopo. It also has a number of prime real estate holdings in locations such as Johannesburg, Durban, Cape Town and Rustenburg.

Clifftop Lodge

Small and exclusive with a unique style created by Laurie Owen winner of Laurie Owen Interiors, interior designer of Clifftop Exclusive Safari Hideaway, was named Best Hotel Interior at the African Hotel Awards in 2011. The inaugural awards which were held in association with Bloomberg Television honoured Africa's leading hospitality professionals.

Clifftop Exclusive Safari Hideaways was created as a tribute to the unique splendour of the Africa Wilderness. It towers over the landscape combining modern African living, simplicity and an abundance of flavour with unique wildlife experiences in the Welgevonden Game Reserve.

The Welgevonden Private Game Reserve is the result of a pioneering project that begun in 1987 to return farmland to its original natural state. As a result thereof, it has grown to become one of South Africa's premier privately held reserves. Ambitious game relocation efforts and careful ecological management have resulted in a reserve today that is home to the Lion, Leopard, Elephant, White Rhino, Cheetah, Brown Hyena, 15 different types of buck, and 30 other species of mammal.

Clifftop Lodge is 3 hours by road from Johannesburg, easily accessible, and bears unparalleled beauty and excellent cuisine and a wine cellar for private dining.



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